Apply serums after your face wash and toner (if used).
We recommend using a serum daily in place of a moisturizer to allow your skin to benefit from concentrated and potent ingredients. Serums can be used morning or at night; however, many apply their moisturizer in the morning and apply serums before bedtime.
As a result, the skin heals and repairs itself overnight. When used daily, serums help give your skin a fresher, younger, and healthier appearance.